Flavor-Inspired Packaging & Product Line Extension

Developed illustrations based on existing flavor profiles, aligning with established market aesthetics. Each design maintained high color contrast and was crafted to clearly and efficiently convey the essence of the flavor. In addition, I created packaging for new product formats—such as canned iced coffee and coffee pods—while adhering to the brand’s visual identity to ensure consistency across the product line.

Illustrations & print ready dielines created in Adobe Illustrator.

New Product Line – Kids' Vitamins

Developed a vibrant and engaging lables for a new line of kids’ vitamins. The design balances parent-friendly trust with kid-approved fun—using bold colors, friendly illustrations, and clear communication to stand out on shelves while staying true to brand standards. From concept to final design, every element was crafted to make healthy habits feel exciting and approachable.

In addition to packaging, the custom illustrations were adapted for use across social media, digital marketing, and promotional materials—building a cohesive and engaging brand experience across all touchpoints.