Shaped packaging inspiration and visual direction for a proposed expansion of the Death Wish Coffee visual system into new flavors and retail formats.

Death Wish

Brand Voice

Helped extend the Death Wish Coffee brand across new flavors and formats while keeping the bold personality and overall brand feel consistent.

Icon System

Created illustrated flavor icons that gave each flavor its own unique personality and shelf presence while still feeling true to the brand.

New Formats

Adapted the design for K-Cups, packaging and bottled beverages while keeping the current brand visually cohesive.