Creation of a family-friendly packaging & brand system built to scale across product, retail and digital, while keeping benefits clear and easy to navigate.
Brand System
The brand needed to balance,shelf presence, kid-friendly energy & clear communication. The illustrations lent colorful movement to the packaging & advertising campaign. The flexible framework was key for future line extensions.
In-Market Applications
Extending the visual system across advertising, signage, and retail displays to create a cohesive brand experience beyond the package.
The strong visual language carried naturally into print & digital campaigns, creating a cohesive brand experience across every touchpoint.
Campaign Extensions
